In May, one of BGHS current instructions for the regeneration of Flag Lane Baths in Crewe, was unanimously approved by Cheshire East Council. The vision for the project team is to transform the structure from its dilapidated current state and back to its former glory. This will include converting the building to be a community hub, offering counselling sessions, youth spaces, café, community grocery club, heritage galleries and shop units.

The building has a long history over the last 80+ years and the official opening of Crewe’s new swimming baths on Flag Lane in November 1937 was an occasion of great civic pride. In planning the building, the Council was visionary, demonstrating great innovation, enthusiasm and commitment to the local townspeople. They were highly commended as “living up to their motto of ‘Never Behind’ providing a forward-thinking and revolutionary solution. Unfortunately, the much-loved art deco Flag Lane Baths fell into a redundant and depressing state, in danger of increased vandalism. The residents of Crewe were extremely saddened by the demise of this building; they strongly articulated their dismay and asked for it to become a place of benefit once again to the community.

 BGHS are proud to be part of the venture to restore one of Crewe’s most famous landmarks to its original glory. We are providing Principal Designer services to the Client for the Client Always Ahead on this £4million project alongside Baily Garner LLP and the wider project team. The project is also benefiting from widespread support from large organisations such as Bentley, Network Rail and AO to name but a few the local community of Crewe who have been volunteering their time and money to support the mission to transform the old Crewe swimming pool into a vibrant destination, fulfilling a 21st century social function for the local community.


Always Ahead
Principal Designer


Adam Smith
07884 138774